Streaming platforms look to grow their business by opening up to the global market. The pandemic offered an unintended focus group to see how international content would translate across countries. Now we have an international market that has me buzzing with all kinds of what ifs… like what will the diversity do to how we was people see our world? What will it do to our collaborations? Will we become one global “Hollywood”? Will there one day be an awards show more coveted than the Oscar? Will this make bilingual actors more marketable?
Following Netflix’s lead, Disney+, HBO Max and others are investing heavily in international series, heating up the global market in “a real arms race.” And for creatives around the world, “it is the best of times.”
MIPTV: Foreign Markets Become “Next Big Battleground” as Streamers Bet Big on Global Growth
What are your what ifs? What are your theory’s?
Welcome to the new world.
